World of Warships PC Download Campaign | Case Study

The brief

A Wargaming PC campaign built for organic installs in India, Nepal and Bangladesh, run through creator Instagram posts, YouTube livestreams and Discord promotion.

A Wargaming PC campaign built for organic installs across India, Nepal and Bangladesh.

Creators posted on Instagram, mentioned the game on YouTube Live and pushed it inside their Discord servers, so the install call to action reached players on three platforms.

Client: Wargaming
Game: World of Warships
Format: PC install campaign
Markets: India, Nepal, Bangladesh
Channels: Instagram, YouTube Live, Discord

How it rolled out

01IGCreator posts live
02LiveYouTube Live mentions
03DoneDiscord server push
046,000+Downloads reported

What we ranInstagram postsYouTube LiveDiscord pushInstall CTA

Three markets, three platforms

Every cell of the grid carried the same install call to action.

	Instagram	YouTube Live	Discord
India	Install link	Install link	Install link
Nepal	Install link	Install link	Install link
Bangladesh	Install link	Install link	Install link

From the campaign

Live streams, videos and posts from the campaign.

Results

One install brief across three platforms and three markets, 6,000+ downloads.

What made it work