The brief
Three creator waves in 14 days. The same 4 streamers came back every wave with live play and a trackable download link, against a 200 download KPI.
Three waves in 14 days with the same four streamers. Wave one introduced the game, wave two demoed it live, wave three closed the conversion.
Every stream carried a trackable download link, so each wave's result was measured against the 200 download KPI while the campaign was still running.
How it rolled out
- 0117-21 JunWave 1: intro streams
- 0224 JunWave 2: demo streams
- 0330 JunWave 3: conversion close
- 04375%750 downloads vs 200 KPI
KPI against delivery
Downloads tracked wave by wave against the 200 download target.
- Wave 01Intro streams, 17 to 21 Jun
- Wave 02Demo streams, 24 Jun
- Wave 03Conversion close, 30 Jun
From the campaign
Live streams, videos and posts from the campaign.
Results
Asked for 200 downloads. Delivered 750 in 14 days.
59,000 stream views and 5,300 likes, an 8.98% like rate.
What made it work
- 01Same faces every wave
Repeat exposure from creators the audience already trusted.
- 02Trackable links
Downloads measured wave by wave.
- 03Built to close
The last wave was designed for conversion, not awareness.