The brief
One Instagram Reel with a home decor creator on 1 September 2026. Plant pots and a table lamp printed on camera, styled into a real home corner.
We matched Bambu Lab with a home decor creator whose audience already styles their spaces.
The printer was seeded, then plant pots and a table lamp were printed on camera and styled into a real home corner, so the product showed what it makes, not just what it is.
How it rolled out
- 01SetupPrinter seeded
- 02ShootPots + lamp printed on camera
- 031 SepReel live
- 04500K+Views reported
Reach past the follower count
Views on one reel against the creator's own audience.
500K+reel views
195Kfollowers
- Likes
- 8,461
- Comments
- 163
- Views per follower
- 2.5x+
From the campaign
Live streams, videos and posts from the campaign.
Results
One reel, 500K+ views, more than twice the creator's follower count.
What made it work
- 01Right creator
A decor audience, not a tech audience, for a home use case.
- 02Made on camera
The prints were the story.
- 03Real space
Styled into a lived-in corner, not a studio set.