The brief
Gameloft's Gangstar Mirage City launch, pushed through creators. 10 creators went live around the release and the streams pulled 3.4M+ views.
We cast creators whose audiences already live in open-world action games, so the launch landed in front of people who play the genre.
Every creator got the same launch brief and a fixed stream slot inside the release window. Launch videos went out alongside the streams, and every view was logged back to the brief.
How it rolled out
- 01BriefLaunch brief out
- 02Cast10 creators confirmed
- 03LiveLaunch streams + videos live
- 04Report3.4M+ live stream views
One launch window
Ten creator streams stacked inside the release window, so the game was always live on someone's channel.
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Results
Ten creators, one launch window, 3.4M+ live stream views.
What made it work
- 01Genre-fit casting
Creators picked for the audience, not the follower count.
- 02One launch window
All ten streams inside the release window, so the game stayed live on someone's channel.
- 03Logged to the brief
Every stream and video tracked back to the plan.