The brief
A seven-day creator tournament for a leading global gaming publisher. 40 creators split into teams, a D-Day match schedule, and every match co-streamed live on the creators' own channels.
We drafted 40 creators, split them into teams and set a D-Day match schedule, so every day of the week had fixtures fans could plan around.
Each match was co-streamed live on the creators' own channels. One match became many streams, each with its own audience and its own chat, all pointing at the same tournament.
How it rolled out
- 01Done40 creators onboarded
- 02DoneTeams + D-Day schedule set
- 037 days280 live co-streams
- 0446MTotal views reported
How one tournament multiplied
Every fixture was co-streamed on the creators' own channels, so one match became many streams.
- 40creators drafted into teams
- 280live co-streams over 7 match days
- 46Mtotal views reported
The creators
D-Day lineup, the real creators of Raistar Cup S1.
Every face on the D-Day lineup ran a live co-stream of the tournament on their own channel, so each fixture reached many audiences at once.
From the campaign
Live streams, videos and posts from the campaign.
Results
One tournament, 280 co-streams, 46M views.
Reported total campaign views across every creator co-stream of the tournament.
What made it work
- 01One match, many streams
280 co-streams turned every fixture into a multi-channel event.
- 02Fixed D-Day schedule
Fans knew exactly when to show up.
- 03Creators as teams
Rivalries between channels did the promotion.