The brief
Shorts and livestreams for a mobile MOBA launch, run for six months on 20 India channels. Hindi voiceover, Hinglish captions and vertical-first edits, plus creator UGC cut in both horizontal and vertical.
A six-month always-on program on 20 India channels. Shorts carried Hindi voiceover and Hinglish captions, cut vertical-first for the feed they land in.
Livestreams ran alongside the Shorts, and creator UGC was delivered in both 16:9 and 9:16 so every piece could be reused across placements. Every upload was tracked against the delivery plan.
How it rolled out
- 01Cast20 channels briefed
- 026 monthsShorts + livestreams rolling
- 03UGCUGC in 16:9 and 9:16
- 0450M+Organic views reported
Always on, cut for both feeds
Six months without a gap, every piece delivered vertical and wide.
9:16Shorts, Hindi VO
16:9Livestreams + UGC- M1
- M2
- M3
- M4
- M5
- M6
- Channels
- 20
- Uploads + lives
- 80+
- Organic views
- 50M+
From the campaign
Live streams, videos and posts from the campaign.
Results
Six months of steady output on 20 channels, 50M+ organic views.
Every short is cut for the feed it lands in. The format decision comes before the creator decision.
What made it work
- 01Vertical first
Every short cut natively for 9:16, not cropped from a wide edit.
- 02Language native
Hindi VO and Hinglish captions for the audience that actually plays.
- 03Always on
Six months of steady output beat one big spike.