The brief
A phone launch run inside a game event. Launch streams first, then the Fight of the Bites turf event in Gangstar Mirage City, played on the Infinix HOT 70 Pro 5G by 10 YouTube creators from 4 to 13 September 2026.
A phone launch run inside a game event. The creators opened with launch streams on the Infinix HOT 70 Pro 5G, then carried the phone into the Fight of the Bites turf event in Gangstar Mirage City.
Every stream carried two links on screen, the game download and the phone's buy page, so one audience moment served both the brand and the game.
How it rolled out
- 01Cast10 creators confirmed
- 024 SepLaunch streams live
- 03SepFight of the Bites turf event
- 0413 Sep31 videos + streams wrapped
Two links, one stream
Every stream pointed the same audience at the brand and the game.
The creators
The creators of the Infinix HOT 70 Pro campaign.
Every creator in this shot streamed on the HOT 70 Pro 5G, then carried the phone into the Fight of the Bites turf event in Gangstar Mirage City.
From the campaign
Live streams, videos and posts from the campaign.
Results
One audience moment, working for a phone brand and a game at once.
Every stream carried two links on screen: the game download and the phone's buy page.
What made it work
- 01Product in play
The phone was the device on screen, not a sponsor slate.
- 02Two links, one stream
Game download and phone buy page on every stream.
- 03Event hook
A live turf event gave viewers a reason to keep watching.