The brief
A four-week livestream program from 27 June to 20 July 2026. One featured hero and one in-game objective each week, played live by 3 India creators, with 10 Hero Orbs as the weekly reward.
Four weeks, four heroes, four objectives. Each week the creators played one featured hero live against one in-game goal, from winning matches to freezing enemies.
A weekly Hero Orbs reward kept viewers coming back, and every livestream link was logged so each week's result could be read on its own.
How it rolled out
- 01339KWk 1 Devara: win 5 matches
- 02728KWk 2 Biron: destroy 5 towers
- 03432KWk 3 Sima Yi: secure 1 MVP
- 04293KWk 4 Wang Zhaojun: freeze 2 enemies
Four heroes, four objectives
Public views per featured week.
- 339KDevaraWk 1, win 5 matches
- 728KBironWk 2, destroy 5 towers
- 432KSima YiWk 3, secure 1 MVP
- 293KWang ZhaojunWk 4, freeze 2 enemies
From the campaign
Live streams, videos and posts from the campaign.
Results
Four weeks, four heroes, and week two more than doubled week one.
What made it work
- 01A new reason every week
Fresh hero and objective each week kept the program from going flat.
- 02Clear objectives
Viewers always knew what the creator was playing for.
- 03Link-by-link log
Week-level numbers, not one blended total.