The brief
Watch parties for the 2026 Asian Games esports qualifiers, hosted on a 3.16M subscriber creator channel through our partner agency network, with reels cut from every broadcast.
We hosted watch parties for the 2026 Asian Games esports qualifiers on a 3.16M subscriber creator channel through our partner agency network, with live commentary over the official feed.
After each broadcast, reels were cut from the best moments and pushed out, bringing the qualifiers to viewers who missed the live show.
How it rolled out
- 0114 JunBroadcast 01
- 0217 JunBroadcast 02
- 0320 JunBroadcast 03
- 04196KReels pushed after each
Every broadcast bigger than the last
Public live views per broadcast, before reels.
- 54K14 JunBroadcast 01
- 137K17 JunBroadcast 02
- 326K20 JunBroadcast 03
From the campaign
Live streams, videos and posts from the campaign.
Results
Three broadcasts, 5h 42m on air, and every one bigger than the last.
What made it work
- 01Big channel, big moment
A national esports event on a channel that already owns the audience.
- 02Reels after every show
196K extra views from cut-downs.
- 03Built week on week
Each broadcast pulled more than the one before.