The brief
The Kings World Championship at EWC 2026 turned into nine creator-led watch parties, each with its own voice, language and live chat.
One championship, nine rooms. Each creator hosted their own watch party with their own voice, language and live chat, all running the same match feed.
We ran the rooms and logged each one live, from peak concurrent viewers to likes, so every room could be measured on its own.
How it rolled out
- 01Live8 public creator rooms
- 02Live1 private room
- 0310.7KPeak live viewers
- 04Done29h 37m airtime
Nine rooms, one match feed
Eight public creator rooms and one private room, each with its own voice and chat.
- LiveRoom 01
- LiveRoom 02
- LiveRoom 03
- LiveRoom 04
- LiveRoom 05
- LiveRoom 06
- LiveRoom 07
- LiveRoom 08
- PrivateRoom 09
- Peak live viewers
- 10.7K
- Likes
- 34.2K
- Airtime
- 29h 37m
From the campaign
Live streams, videos and posts from the campaign.
Results
Nine rooms, one championship, 29h 37m on air.
What made it work
- 01Many voices
Nine rooms reached nine different communities.
- 02Local commentary
Viewers heard the match in their own language.
- 03Measured per room
Peak live viewers and likes tracked room by room.